Digital Marketing Executive (SEO & SMO Focus)

Helical IT Solutions is a leading provider of Business Intelligence, Analytics, and SaaS solutions. Our flagship platforms:

• Helical Insight – a powerful BI platform enabling organizations to turn complex data into actionable insights.
• AskOnData – an AI-driven analytics tool that simplifies querying, reporting, and visualization for faster business decisions.

We are looking for a Digital Marketing Executive with strong expertise in SEO (Search Engine Optimization) and SMO (Social Media Optimization) to improve our organic visibility, brand presence, and lead generation through content-driven strategies.

Job Responsibilities (SEO & SMO)

SEO Responsibilities

• Perform keyword research and competitor analysis to identify ranking opportunities
• Optimize website content for on-page SEO (meta tags, headings, internal linking, schema, etc.)
• Work on technical SEO improvements such as site speed, indexing, crawl issues, and mobile optimization
• Execute off-page SEO strategies including backlink building and outreach
• Track SEO performance using tools like Google Analytics, Search Console, SEMrush/Ahrefs
• Support content creation for blogs, landing pages, and product pages with SEO best practices
• Improve organic traffic and search rankings through continuous optimization

SMO Responsibilities

• Manage and grow company presence across platforms like LinkedIn, Twitter/X, Facebook, Instagram
• Create and schedule engaging social media content (posts, reels, carousels, infographics)
• Optimize social media profiles for better reach and brand consistency
• Drive organic engagement through community interaction, campaigns, and trend-based content
• Monitor social performance metrics and suggest improvements
• Collaborate with designers and content writers for creative marketing assets

Required Skills

• Strong knowledge of SEO (On-page, Off-page, Technical SEO)
• Hands-on experience with SMO strategies and social media growth
• Familiarity with SEO tools:
• Google Search Console
• Google Analytics
• SEMrush / Ahrefs / Ubersuggest
• Understanding of content marketing and keyword-based writing
• Ability to create engaging social media strategies for B2B/B2C audiences
• Basic design skills using Canva or similar tools
• Strong communication and analytical thinking

Qualifications

• Bachelor’s degree in Marketing, Business, or a related field
• 1–2 years of experience in SEO and Social Media Marketing roles
• Experience in SaaS or B2B marketing is a plus
• Certifications in SEO, Google Analytics, or Digital Marketing are an advantage

Interested Candidates can send their updated CV to careers@helicaltech.com